Eating right and enjoying what you eat are not new ideas. But sometimes they’re hard to do. Now, Tasti D-Lite is making it easier because Tasti D-Lite’s frozen dairy desserts are significantly lower in calories, fat, carbohydrates and sugar, compared to traditional ice cream products. Yet the taste is creamy and delicious. Made with milk, sugar and unique ingredients, Tasti D-Lite is a great choice for people who want to enjoy a healthy and active lifestyle, without missing out on treats.
For more than 25 years Tasti D-Lite has been New York’s favourite guilt-free indulgence. It started small, but this is an idea – and healthy product – whose time has come.
Since 1987, Tasti D-Lite has grown mostly by word of mouth in response to a large customer base of raving fans who line up day and night to get their Tasti. Thanks to international exposure on highly-rated U.S. TV series Sex and the City, The Apprentice and 30 Rock, interest in Tasti D-Lite has grown. And now this unique product is ready for its Australian debut.
The US brand was acquired by new owners, led by franchising veteran Jim Amos and a team of experts in 2007. With new ownership, new management and a compelling strategic vision for the future, Tasti D-Lite has entered a new phase of growth in the frozen dessert category. With a new brand image and updated retail design, 2011 marks the launch of Tasti D-Lite Australia franchising opportunities.
it’s not yoghurt or ice cream; it’s better
Technically, we can’t call Tasti D-Lite “ice-cream” because it doesn’t have the substantial butter fat and total solids of ice cream. And it’s not “yoghurt” because it doesn’t contain yoghurt cultures.
It’s true that most Tasti flavours have just 70 calories, 1.5grams of fat and 13 grams of carbs per 120ml serving. But it’s the taste that people remember.
That Tasti formula is simple: Tasti D-Lite is a dairy-based frozen treat made from a proprietary formula using custom-made hardware, available in more than 100 flavours everyday. So it’s a totally unique frozen treat with less of what people don’t need – calories, fat and carbs – and more of what they want…creamy, delicious taste!
a growing market for light treats
Tasti D-Lite is carving out an entirely new segment in the frozen dessert category: retail-based, great tasting and healthier frozen desserts and snacks with mainstream appeal.
Over 25 years of experience have already shown that Tasti D-Lite appeals to people seeking a great tasting indulgence or snack without the calories, fat, carbs and sugar typically associated with ice cream or desserts.
There’s no question, we’re entering an ear of healthier eating. Tasti D-Lite differentiates itself from the broader market of ice cream and frozen yoghurt in the following ways:
product
Soft serve frozen dessert served in a cup or cone with a selection of fresh fruit and other toppings. Tasti D-Lite is also used in shakes, super fruit smoothies, take home cakes and snacks.
flavour Variety
Tasti D-Lite offers more than 100 flavours everyday. Tasti D-Lite centres are sure to appeal to the individual taste preferences of each customer and will continue to expand and refine it’s flavour menu over time.
Nutrition
Tasti D-Lite is lower in calories, fat, carbs and sugar than leading ice cream, gelato and frozen yoghurt brands. Just look at our “Weigh the difference” comparison chart to the right.
Tasti D-Lite is made with natural ingredients, including real diary and real sugar, and there are over 100 gluten free flavours.
Tasti D-Lite does not use artificial sweeteners.
brand
With a 25 year history and a dense and powerful retail presence in New York, Tasti D-Lite is immediately recognizable as a brand that stands for great tasting, healthy indulgences and snacks.
franchise opportunities
Tasti D-Lite is offering:
• Single-unit franchises
• Multiple-unit franchises
• Area development
